Social Media Automation: Tools and Tips for Busy Content Creators
How Meta Business Suite, Storrito, and Buffer Can Simplify Your Life
Dear friends, since a year now I am publishing my newsletter every Friday. Yay! And also I started posting AI videos on Instagram more frequently.
Maybe I am a bit late to the party, but I now took a closer look into tools for posting on social-media automatically.
Because not every tool is perfect for what I need, I am using three different ones.
Meta Business Suite
https://business.facebook.com/
Thats the official tool from Meta to schedule posts on Instagram and Facebook.
Pros:
It’s free
It can post stories, reels and posts on Instagram & Facebook
It has many small features like selecting the preview image of a video or inviting post-collaborators
It is developed by the Meta-Team, so it works seamlessly and without any problems
Cons:
When posting a story, you cannot link people to it
You cannot place stickers on your stories. For this you have to use Instagram on your phone.
They have some limitations like above, because this aligns with their general business model.Â
Storrito
https://storrito.com/
It’s a small tool which allows you to design and publish Instagram and Facebook stories like on your phone. Then you can schedule them easily.
Pros:
You can link users to stories, drag and drop text and stickers like on the phone
It’s quite well done and offers some more additional features which are normally limited to the phone only
Cons:
Well, it could look and feel a bit more professional. But it works.
I am not sure if Meta approves of this tool. Instead of connecting it with a secure connection to your Instagram account, you really need to enter your Instagram username and password. That does not feel like a very secure solution to me.
Also I am not sure if my Instagram account will get blocked one day, because I am using Storrito.
Buffer
https://buffer.com/
The king among the post schedule publishing tools. You can publish posts and stories for almost all social-media-channels. For Youtube, X, Facebook…
Pros:
Offers post and story scheduling for almost all social-media channels (Youtube, Instagram, Facebook, X, LinkedIn, Mastodon, Pinterest, TikTok, Threads…)
Has a great interface which is easy to use
Offers things to make your life easy, for example save hashtags as groups, so you don’t need to manually enter them anymore. Or publish the first comment under a video.
Cons:
Like with the Meta Business Suite, it does not allow you to design you Instagram stories like on the phone. That’s why I use Storrito for only this feature.
It is expensive. I would love to manage all my accounts only with Buffer. But you pay extra for every channel. So I use Buffer only for LinkedIn and Youtube. Because I can use the Meta Business Suite for Instagram and Facebook.
This was a small dive into the world of automated social media posts. I hope you found it useful!
Much love,
Marius